OUR STORY

WE INTERTWINE CENTURIES OLD TRADITIONS WITH CONTEMPORARY DESIGN TO CRAFT BESPOKE RUGS THAT NARRATE STORIES, EVOKE EMOTIONS, AND TRANSFORM SPACES.

Founded in 2019 in Marrakech, Ima Rugs is the result of an immersive journey through Morocco’s ancient souks—What began as a fascination quickly became a calling: a deep appreciation for the intricate artistry of Moroccan weaving and a personal connection to a rich cultural lineage. Ima Rugs partners with master artisans to create pieces that transcend utility—each rug is a composition of texture, tradition, and expression. Designed to evoke emotion and elevate a space, our rugs are meant to be more than décor; they are heirlooms in the making, crafted to inspire joy at first sight and lasting admiration with time.
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WHO WE ARE

Rooted in a deep appreciation for artisanal craftsmanship, Ima Rugs was founded to bridge the rich heritage of rug-making with modern aesthetics. Our team comprises skilled artisans whose techniques have been passed down through generations, ensuring each piece embodies authenticity and mastery.

WHAT WE MAKE

We specialize in handwoven rugs that serve as both functional pieces and works of art. Utilizing premium, natural materials such as wool and silk, our rugs are customizable in size, color, and design. Whether inspired by traditional motifs or contemporary patterns, each rug is meticulously crafted to reflect your unique vision.

Production Studio – Bhadohi, India

WHERE WE WEAVE

Our rugs are brought to life in the heart of Morocco and India, regions renowned for their rich textile histories. By collaborating directly with local artisans, we honor and preserve the cultural significance embedded in every weave, knot, and dye.

WHY IMA?

We seamlessly blend time-honored techniques with modern design sensibilities, creating pieces that resonate across generations.

HERITAGE + INNOVATION

Whether adapting one of our signature designs or creating something from scratch, we bring your vision to life.

CUSTOMIZATION

We honor the hands that make each rug, ensuring fair wages, sustainable sourcing, and responsible production.

ETHICAL CRAFTSMANSHIP

CREATE WITH US

A rug should feel like it belongs—not just in a space, but in a story. Work with our team to design a piece that speaks to you, infused with artistry and intention.

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