CUSTOM RUG
PROCESS

Every custom rug begins with a vision. Whether you’re inspired by an existing design, a piece of art, or a feeling you want to capture, our team helps translate your ideas into a tangible concept. Browse our archive rugs for inspiration or collaborate with us to create something entirely unique.

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HOW IT WORKS

01. Design Consultation

Book an appointment with one of our designers to refine your concept. We’ll discuss size, shape, materials, pile height, color palette, and any custom details to ensure your rug is a true reflection of your aesthetic.

02. Material & Color Selection

With access to over 1,200 color options and the finest wool, silk, and natural fibers, we guide you in choosing the perfect materials to bring your vision to life. Every yarn is carefully selected to achieve depth, texture, and richness in your rug.

03. CAD Mapping

Once your concept is defined, we use CAD (Computer-Aided Design) software to create a detailed rendering of your rug. This allows you to see an accurate digital version of your design, ensuring proportions, colors, and motifs align perfectly before production begins. Adjustments can be made at this stage to guarantee your vision is fully realized.

04. Weaving In Motion

Once your design is finalized, our artisans in Morocco and India bring it to life using time-honored weaving techniques. Every knot, weave, and tuft is meticulously crafted, ensuring a piece that is not only beautiful but built to last.

05. Finishing

Your rug undergoes an extensive finishing process, including washing, trimming, and detailing to enhance its texture and softness. Each piece is carefully inspected to meet Ima Rugs’ uncompromising standards before it’s prepared for delivery.

06. Delivery & Installation

Once completed, your custom rug is securely shipped to your doorstep. We provide guidance on placement, care, and maintenance to ensure it remains a cherished part of your space for years to come.

01. Design Consultation

Book an appointment with one of our designers to refine your concept. We’ll discuss size, shape, materials, pile height, color palette, and any custom details to ensure your rug is a true reflection of your aesthetic.

02. Material & Color Selection

With access to over 1,200 color options and the finest wool, silk, and natural fibers, we guide you in choosing the perfect materials to bring your vision to life. Every yarn is carefully selected to achieve depth, texture, and richness in your rug.

03. Digital Rendering &
CAD Mapping

Once your concept is defined, we use CAD (Computer-Aided Design) software to create a detailed rendering of your rug. This allows you to see an accurate digital version of your design, ensuring proportions, colors, and motifs align perfectly before production begins. Adjustments can be made at this stage to guarantee your vision is fully realized.

04. Weaving In Motion

Once your design is finalized, our artisans in Morocco and India bring it to life using time-honored weaving techniques. Every knot, weave, and tuft is meticulously crafted, ensuring a piece that is not only beautiful but built to last.

05. Finishing

Your rug undergoes an extensive finishing process, including washing, trimming, and detailing to enhance its texture and softness. Each piece is carefully inspected to meet Ima Rugs’ uncompromising standards before it’s prepared for delivery.

06. Delivery & Installation

Once completed, your custom rug is securely shipped to your doorstep. We provide guidance on placement, care, and maintenance to ensure it remains a cherished part of your space for years to come.

DESIGN A RUG THAT REFLECTS YOUR AESTHETIC, YOUR SPACE, AND 
YOUR STORY

Our process is simple, transparent, and guided by our commitment to craftsmanship.

 

 

Book a Free Consultation with Our Designers

 

WHY GO CUSTOM?

Designing a custom rug means creating something that’s truly yours — made to fit your space, your style, and your way of living. Here’s why it makes all the difference:

The Perfect Size for Your Space

No more settling for “close enough.” Your rug is made to the exact dimensions of your room — whether that’s a narrow hallway, an oversized living room, or something in between.
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Design Without Limits

From timeless patterns to bold contemporary statements, we collaborate with you to craft a rug that speaks your language. No aesthetic is off the table—if you can imagine it, we can weave it.
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Materials That Matter

From earthy wools to luminous silks, our materials are chosen not just for how they wear — but how they feel, reflect light, and bring texture to your space.

 
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A Reflection of You

Your rug should be as unique as you are. Every detail—from color to composition—is crafted around your taste, your story, your vision. This is design made personal, woven with intention and meaning.
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EXPLORE 
OUR ARCHIVES

Looking for inspiration? Explore our Archive, where we feature a curated collection of past rugs. Many clients begin their custom rug journey here, whether it’s a design they love or an image that sparks creativity. Your rug should reflect you, and sometimes the perfect starting point comes from old designs, personal references, or cherished images. Dive in and let your imagination lead the way — we’re here to bring your vision to life.

 

Browse All Rugs

 

CONCEPT TO REALITY

Concept to Drawing

The journey begins with your vision. Whether it’s a sketch, an idea, or an inspiration from an existing design. We bring this vision to life with hand-drawn renderings that serve as the foundation for your custom rug.

Drawing to CAD

Once the drawing is refined and approved, we use CAD software to turn the sketch into a detailed digital design. This ensures every aspect of your rug is accurate and ready for production.

CAD to Finished Rug

With the CAD design finalized, the rug moves into production. Our skilled artisans handcraft your rug, paying attention to every detail. The result is a beautiful, one-of-a-kind piece made just for you.

CUSTOM RUG FAQ's

SPECIFICS OF THE CUSTOM RUG PROCESS

How long does it take to create a custom rug?

The custom rug process typically takes between 12-16 weeks, depending on the complexity of the design and size of the rug. We carefully work with our artisans to ensure the highest level of craftsmanship for each rug, and quality takes time.

What factors can affect the timeline for my custom rug order?

Several factors can influence the timeline, including the complexity of your design, the materials chosen, the size of the rug, and the current production schedule. We’ll provide you with an estimated completion date once we finalize the design and materials.

How much does a custom rug cost?

The price of a custom rug depends on several factors, including the materials used, the size of the rug, and the complexity of the design. Because of the variety of materials we offer—from traditional wool to luxurious silk or tencel—our price per square foot can vary significantly.

Can I get an estimate for my custom rug?

Yes, we’re happy to provide an estimate. To get a better understanding of your project’s pricing, we encourage you to contact us directly or book a free design consultation with one of our experts. We’ll discuss your vision, materials, and rug size to provide an accurate quote tailored to your specific needs.

How does billing work for custom rug orders?

For custom rug orders, we require a deposit at the start of the design process. The deposit amount will be communicated during your design consultation. Once your design is finalized and ready to go into production, we will provide an invoice for the remaining balance. The final payment is due before shipping your rug. We accept a variety of payment methods, and our team is available to assist with any questions or concerns throughout the process.

Can I rush my custom rug order?

We understand that some projects are time-sensitive. While we strive to meet deadlines, custom rugs are crafted by hand and require a certain amount of time to ensure quality. If you need a rush order, please reach out to us, and we’ll do our best to accommodate your needs.

Do you offer delivery internationally?

Yes, our rugs are crafted to order in Morocco and India, and we are delighted to offer international shipping. No matter where you are in the world, we ensure that your bespoke rug reaches you with the utmost care and attention, seamlessly complementing your space wherever you call home.

Do you offer a trade program for wholesalers or designers?

Yes, we welcome partnerships with wholesalers, interior designers, and design professionals. Our trade program offers exclusive pricing, priority support, and access to our extensive collection of custom rugs. If you’re interested in collaborating with us, we invite you to join our and take your projects to the next level.

Can I request a sample before placing my order?

Yes! We offer samples of materials and color swatches to ensure you’re happy with the texture, color, and feel before committing to a custom rug. Contact us to request your sample package.

Can I pay in installments?

Yes, we understand that flexibility in payment can be important. We have partnered with PayPal to offer payment plans, depending on the order amount. During your consultation, we can discuss your preferred payment options and tailor a plan that works best for you. Our goal is to make your custom rug experience as seamless as possible.